Reggae artist Apache Indian is set to release a hot new track, 'Election Crisis’, which is already setting fire to the airwaves at radio stations up and down the UK. Slated for release on 30th March, the track scathingly blasts the state of British politics, capturing the atmosphere of disaffection and disappointment felt amongst much of the voting public.
Famously known for his UK Top 5 hit song ‘Boom Shack-A-Lak’, during his 20 year career Apache Indian has worked with artists from around the world: touring with Sean Paul and recording with Boyz II Men, Blackstreet, UB40, Shaggy, Boy Georgeand Prasof the Fugees. Never one to run scared from controversial issues, Apache is also known for tackling difficult subjects with his music such as arranged marriages, AIDS, alcohol & drug misuse, caste system and more.
Election Crisis is a hard hitting dancehall reggae style track produced by Charlie Hype, who working alongside Jim Beanz has produced for music industry superstars Timbaland, Wu Tang Clang, Nelly Furtado, Shakira, Fat Joe, Craig David and Raekwon. The song’s lyrics raise serious questions about the state of the nation in the face of the May General Elections the importance of making the right choices when voting. With every line Apache goes for the jugular, cleverly addressing the key issues at the heart of this year’s elections: immigration, unemployment, poverty, bankers’ bonuses and cuts to public services.
“The song wasn’t easy to write but some things need to be said. This is a crisis. We have schools and universities making cuts whilst fees are on the rise. We have £3 billion a year to spend on nuclear weapons, but every day they’re slashing budgets for the NHS. 140,000 people are out of work in Birmingham, whilst the bankers fall back on big fat bonuses and the rich and powerful slip through tax loopholes. This is definitely a crisis and a lot of people don’t know who to turn to. People are either are confused about who to vote for or have just stopped caring!”
For Apache this is not just another song, ‘Election Crisis’ highlights the current political reality for many people in the UK. Apache himself has worked very closely with his community in Handsworth, Birmingham over the years, in particular helping the young people in the area. Two years ago Apache set up the 'Apache Indian Music Academy' (A.I.M), a music academy based at South and City College on Soho Road, Handsworth. The A.I.M Academy is a registered non-profit charity, run by Apache on a voluntary basis for free, with the aim of helping young people with music and life skills.
AIM has become very popular in the community, drawing up to 70 young people weekly. The Academy is now supported by various local sponsors that provide food, water, clothing and various other things that benefit the young people on a weekly basis. The college offers further support by encouraging young people to enrol on courses and provide advice about apprenticeship and jobs.
Apache's vision was to encourage the community to help each other without any money passing hands and without any funding. His vision has worked and is growing every week with more young people attending the Academy and with more local businesses wanting to help.
The Academy and its students are featured in the music video of 'Election Crisis'.
Show your support for the Movement that is making a real difference by downloading 'Election Crisis’ from iTunes, Google play or Amazon Monday 30th March 2015, with partial proceeds going to the Apache Indian Music Academy (AIM).
Apache Indian's new single "Election Crisis", produced by Charlie Hype, featured on Sky News.